Like anything in life persistence and repetition is the key to increasing your rankings when it comes to SEO.
It’s not everyday you can write 1,500+ word blog posts or build out case studies that will build authority to your website or brand - those things take….
RESEARCH, WRITING, & TIME… and MARKETING
Depending on your SEO skill level, it is important to manage your campaign daily to get the most out of your SEO marketing.
Although a $99 Monthly SEO Campaign is very different than an Enterprise SEO campaign that runs $100,000 a year, the daily SEO regiment is the same:
You need to sprinkle your “SEO Seeds” daily to make sure you get the most out of your campaign online!
You might be thinking, “I don’t have the SEO budget of a Giant Corporation?What can a small local business in Miami, FL do to compete with the Big Boys?”
It’s a lot easier than you might think - Working in the digital agency world for the last five years, you realize that these giant corporations can not make a decision as quick as a small business owner.
The layers of bureaucracy and decision makers needed to sign off on one little sentence on blog post can take hours or in several instances, months!
Everything has to go through “quality control” and although small business have their own “QC”, they can swiftly create SEO initiatives at a faster rate locally vs a national brand.
SEO DAILY TASKS
So what are some SEO Daily Tasks that your business in Miami can implement that will help improve your rankings on Google and other search engines.
WEBSITE DATA - Visit Google Analytics and your Search Console (formerly Webmaster Tools) to find out the health of your website in terms of organic traffic, clicks, and impressions.
You will be able to dive into data and learn a lot more about your customers and their behaviors on your website.
Through Search Console you will be provided with data that can help you make changes to your website copy as well as any improvements that you may have missed in the eyes of Google.
By having up to the minute data analytics, your business can make changes or note trends that are occurring on your website in real time.
SOCIAL MEDIA - Depending on who you ask Social Media does not directly effect your rankings on Google and other search engines.
If you ask us at Wikicue SEO, we are beyond confident to say the right “Social Nodes” will actually help and increase your overall websites presence online thus getting your more SEO traffic.
We recommend making sure the “Big 5” are taken out - They include:
Google My Business
Social Media is about engaging and building your community.
To make the most out of your time when using Social Media for SEO Signals, it is important to build a content calendar and use any automated tool that is available on each social media platform like Facebook’s.
Your goal is to create content and publish status updates that drive your Facebook users back to your website.
Once they are on your website, make sure to ask for their email address or have a strong call to action with a coupon or incentive.
You can use your Social Nodes to drive traffic to your local business listings such as your Yelp page or Yellow Pages listing.
One little secret is that each time you post on your Social Nodes, it is considered as a vote or a social signal that is a positive within the eyes of Google.
If your social media posts are popular and go viral, there is a good chance your content will rank higher online as well as giving a boost to your website!
One good tool to check how your social signals are doing per URL is to use a website like, “ Button Space” - this will tell you how many times your URL was shared on Facebook, LinkedIn, Twitter, Pinterest, StumbleUpon, Google+.
Content Marketing - Depending on how big or small your marketing team is, creating content is usually one of the hardest things to do. Content doesn’t just end at the words on your website, it can include YouTube videos, daily or weekly blog posts, email marketing, image optimizer (see 3 below), and other forms of media.
By creating a content calendar and planning each day for the next 3 months will not only help you stay on task but also give you the road map you need to stay consistent with your posting.
Ping Internal Links - This is considered by some as an old-school SEO method but it is one of the ways to get the Search Bots to come crawl your website. You can check which of your website’s URLs are receiving traffic or not. Grab those URLs and visit your social booking profiles and make sure to submit it! Visit Pinging site like “Ping-o-Matic! or Blog and ping | Pingoat to get even more search bots to visit your URL.
Pinging URLs works good for local business listings as well and you can take it one step further and use a platform like SocialAdr to get mixed signals from around the web.
Build Local Business Listings - If you are a national brand with many different locations it is important that each business has at least a Google My Business account (Google Maps & Google+ Page) and the top citations for your industry.
If you are a local business competing with national brands; you can compete by building out “LBLs” and encouraging a proactive approach to online reviews, in particular your Google listing!
A well optimized business listing will make sure the name, address, and phone number is consistent to the address on the website but also what is showing on your Google Maps / Google My Business listing. You can see how our Google Listing
Images can play a huge part in getting ranked on “Image Search” within Google’s local results.
It is also is a metric that Google keeps a record of within your Google My Business dashboard - “See Below”
Using Images for SEO - A picture can say a 1,000 things about your business. In the picture above you can see how the business that has more photos receives a whopping “867%” more views than similar local businesses.
Optimizing your images to get ranking locally is a lot easier than you think. It is important to download the Google My Business app and start taking pictures of your place of business and anything that is relevant.
Here is a good resource of information on what and how to optimize your images for Google and other search engines.
It is important to use some of these photo sharing platforms to get the most out of your Image SEO campaign:
Google My Business
It is important to name your image file something that describes the picture, as well geo-locating the image to your city or area, and embedding keywords to your image.
You need to find a tool to optimize and compress your images and photos, so that it will load quickly on the platforms you upload to but also on customers mobile devices.
Listening and Reading
You already know it’s important to check your Google Analytics and Webmaster Tools daily but did you know it is even important to “listen” in on your partner clients phone calls and lead form “leads”.
Everyday you know if your marketing strategy is working or not through SALES!
Depending on where your leads are coming from and how you are setup to view and listen to them, you’ll be able to know which online channels are generating the highest percentage of leads but also converting to sales.
Through Call Tracking Metrics you are able to assign a “vanity number” and redirect your number to the main line. You can log into the dashboard and see where the call was generated from, who made the call, call length, and notes.
This is a great tool to see which campaign is driving the most calls or which type of ad creatives are pulling more customers to take an action.
You can even add your CTM numbers to traditional marketing advertisements so you will know which magazine or newspaper is actually selling.
So why is listening and reading important when it comes to our daily SEO task list?
Sometimes as web marketers we forget what the process is to become a customer of our clients. It is always important to pretend you are a customer and go through the motions.
By reading (listening) your leads (calls), it will allow you to understand what your clients “customers” are asking for and you will be able to use that information for SEO purposes or to even revamp your SEM strategy.
Did you find this helpful?
😐 Thank you for your feedback... we are trying to provide you the best information!!