Updated: Friday, 15 March, 2019
What is Meta Description in SEO?
The capacity of a meta portrayal for your page is basic: its principal design is to get the guest from Google to click your connection. At the end of the day, meta portrayals are there to produce click-throughs from web crawlers.
Web indexes say there is no immediate positioning advantage from the meta portrayal – they don't utilize it in their positioning calculation. There is an aberrant advantage, however: Google utilizes active visitor clicking percentage (CTR) as a method for deciding if you're a decent outcome. In the event that more individuals click your outcome at that point, they'd expect in light of your position, they move you up. This is the reason upgrading the meta portrayal is so imperative, as is streamlining your titles.
Attributes of a decent meta depiction
I think each article on meta portrayals will reveal to you some of these, however, I joined all that sounded good to me and thought of this rundown.
Adding the date to the bit see
We regularly get inquiries concerning this. The choice 'Show date in piece see?' at Titles and Metas in our Yoast SEO module doesn't add the date to the portrayal in Google. It just includes it in the scrap see in our module itself.
It will enable you to settle on the correct length of your meta depiction. Watch that alternative on the off chance that you discover Google adding the distribute data to your articles.
It ought to be around 155 to 230 characters.
There is no 'this number is appropriate' in this. It relies upon what Google adds to your query item and the amount they need to appear. Google may, for example, add the date to an article, and that will lessen the number of characters. We expounded on backpedaling to 10 blue connections. Remembering that, the general guideline is that 135 characters are typically fine. Of late, we have even observed meta portrayals that contain more than 250 characters.
It ought to be noteworthy, in a dynamic voice.
Obviously, it should. On the off chance that you consider the meta depiction the welcome to the page, you can't simply make it "A blended allegory portraying a non-existent, yet the verifiable abnormal state of capability." That's a dull depiction. I'll clarify utilizing a few illustrations later.
It ought to incorporate a suggestion to take action.
"Hi, we have such and such new item, and you need it. Discover more!" This covers the dynamic voice, yet I needed to accentuate it. It's your business content, where your item is the page that is connected, not the item on that page. Solicitations like Learn more, Get it now, Try with the expectation of complimentary ring a bell.
It could contain an organized substance.
On the off chance that you have an item for f.i. the well informed, focussing on specialized specs of the item could be a smart thought. Producer, SKU, value, things like that. On the off chance that the guest is particularly searching for that item, odds are you don't need to persuade him. Things like a cost will trigger the snap. Note that you could, obviously, utilize rich bits for this also.
It should coordinate the substance.
This is essential. Google will discover the meta depictions that trap the guest into clicking. It may even punish the site that made the meta portrayal. By that, it will likely expand bob rate and is a terrible thought only for that. You need the meta depiction to coordinate the substance on the page.
It ought to contain the concentration watchword.
In the event that the hunt watchword matches the message in the meta depiction, Google will be more disposed to utilize that meta portrayal and feature it in the list items. That will make the connection more related as of now.
The meta depiction ought to be interesting.
On the off chance that your meta depiction is a copy, the client involvement in Google will be less. Despite the fact that page titles may differ, all pages appear the same as all depictions are equivalent. On the off chance that you purposefully need/require/are tempted to make a copy meta depiction, you would be advised to leave the portrayal purge and have Google pick a piece from the page containing the catchphrase utilized as a part of a hunt. Visit Google Webmaster Tools > HTML Improvements or utilize Screaming Frog SEO Spider to check for copy meta depictions.
Cases of a decent meta depiction
In the readiness for this post, I have checked a portion of the different articles that say meta depictions. I found a considerable measure of astuteness, however no illustrations. I figure real cases will make it less demanding for you to build an appropriate meta depiction for yourself. Considering the six visual cues over, how about we go over some examples.I'm beyond any doubt you can think of all the more, yet I thought of two fundamental issues:
My meta portrayal isn't appearing.
Google presumably influenced brief comment for you, as they feel the meta portrayal you made isn't speaking to the substance of the page, or copies, for example.
I need to utilize another portrayal of social sharing.
Do you have Yoast SEO? All things considered: check the social tab in the crate on Edit Pages. In Yoast SEO Premium, you even have social sneak peeks! If not, include OpenGraph labels or Twitter Cards to your site and utilize any portrayal you need.